The premise and important message of this book is that it is within our grasp and interest that we don’t let ‘them’ dictate to ‘us’ what the economy and business are about.We don’t have to wait for a revolution. Capitalism is not an all-encompassing system that dominates everybody and everything on this planet. Instead, it has many holes, allowing alternative economic practices to exist alongside capitalist interests. The very practical task of Take Back the Economy is to give airtime to such ‘alternatives’. These include, for example, a number of alternative market relations, such as fair trade, cooperatively run factories and community supported agriculture and business, as well as a range of non-market economic practices, such as household flows, gift-giving, hunting, fishing and gathering. With very useful illustrations and ‘how-to’ guides, the authors convincingly show that we can run economic ventures and our livelihoods ourselves…While the book sends out a very hopeful message, which I support, many questions remain about the impact such alternative practices may have on the wider truths of ‘real existing capitalism’…