Tune in to WOL 1450 AM, on April 9, at 10:30 a.m. for Everything Coop, hosted by Vernon Oakes. This week Vernon interviews Roberta MacDonald, Senior Vice President of Marketing for Cabot Creamery Cooperative. Vernon and Ms. MacDonald will discuss Cabot Creamery, its coop-to-coop partnerships, and cooperative advantage.
Roberta MacDonald is nearing 40 years of consumer product and trade marketing experience, the last 25 of which she has spent as SVP of Marketing for Cabot Creamery Cooperative of Vermont. Roberta previously served as the state’s first Marketing Director. She has been recognized with many awards for design, promotions, and high-impact public relations programs, including Cookies for Good and the Cabot Reward Volunteers iPhone app. Prior to moving to Vermont, Roberta provided marketing consulting and/or staff services for leading organizations and enterprises, including the San Francisco Opera, the National Endowment for the Arts, American Express, Information Industry Association, NYU, CBS, and the Vietnam Veterans Memorial.
Cabot Creamery is a cooperative owned and operated by 1,200 member dairy farm families throughout New England and Upstate New York. Cabot values community, democracy, local ownership, and supports the places where their member families and consumers live and do business. Plus, when it comes to taste Cabot has won every major award. The Cooperative has on-going cooperative partners throughout the country who share its cooperative value. Cabot has partnered with other food cooperatives, credit unions, utility cooperatives and many more, because the executors know that co-ops make a positive difference in their communities, states and regions.